пятница, 29 марта 2019 г.

How Cultural Differences Impact Interior Design



Whether we know it or not, culture impacts almost everything we do. Within business, one should always be aware of cultural differences. Yes, even within interior design!




When thinking about cultural differences, interior design might not be the first area of business that comes to mind.

However, in a great article on 
Prime Resi, Joe Burns explains that luxury homes will only meet the client’s wishes if the designer knows the ins and outs of their culture.

Global
Buyers = Global Tastes

According to Burns, managing director and co-founder of interior design company Oliver Burns, central London’s property market is increasingly dominated by international buyers. These buyers might be looking to buy a second home or an apartment where their children can stay when they travel to England’s capital for their studies, but they all have one thing in common: all nationalities have their own culture that shapes their lifestyle preferences.

Burns believes buyers and developers must try to understand the cultures of their clients to create a suitable home for them. 

He says that even though many rich clients have the same “international” taste that focuses on unique items of high quality, there are also individual preferences that need to be taken into account. 


People that come to Oliver Burns often have specific and complex wishes, Burns says. However, all wishes may be different, but almost all clients have limited time due to their busy international agenda. This is why Oliver Burns tries to find out the clients’ needs and lifestyles immediately to make the most of their customers’ limited time. The company employs a multinational team that, according to Burns, can meet every single expectation of the client.

Burns says clients are greatly influenced by their families, which is especially true for British and Indian families.

A client’s choice for a new home is often dictated by the property style that he or she knows best, he says. When investing in foreign property, international buyers are looking for a “home away from home,” after all! Burns states that the British, Indians and Russians, for example, are interested in period detailing. This is why people from these countries often opt for London homes in the Mayfair, St James’s and Knightsbridge areas.




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